Natural ingredients and bold flavours.

Founded on the simple premise that if something is good for you it should taste good, and if it tastes good it should be good for you. Blue Frog Breakfast is a blend of carefully sourced, all natural ingredients, put together in ways that will knock your socks off.

Boldly
following our hearts
and breaking the rules.

We source ground-breaking ingredients from across the globe to create a taste explosion that’s packed with goodness. The latest science, the best ingredients – we’re on it. Because the truth is, we just like to bring joy and a little bit of magic into our food and the lives of people around the world.

Taste
the Blue Frog
Boom

A product for conscious consumers, Blue Frog products use natural and organic ingredients that are sustainably sourced and grown, are low sugar, high protein, and offer grain free and gluten free options. We source what we can here in New Zealand and Australia and take great pride in finding the best flavours, naturally created – so if we can’t source it locally, we scour the world to find the right blend of flavour and healthy goodness!

All natural ingredients

We’re founded on the simple premise that what’s good for you should taste good too. Blue Frog is a blend of carefully sourced, all natural ingredients put together in ways that will have you leaping out of bed. Which is why we use only the best ingredients from the finest sources – they’re worth waking up for. 

More about Heilala Vanilla

Heilala Vanilla

We understand that to make the best tasting cereal, you need to start with the best ingredients. That’s why we use only the world’s best vanilla - Heilala Vanilla. Hand pollinated, sustainably harvested and traditionally cured and dried, Heilala Vanilla is authentic and bursting with flavour. It’s a no brainer, flavour creator!  
Find more about Heilala Vanilla

More about Harraways

Harraways

If your main ingredient is oats, you better make sure they’re the finest of them all. Which is why each week we have a Harraways delivery to our factory. And with their commitment to a sustainable business approach now and for the future, we are proud to have them in our cereal.
Find more about Harraways

More about Fresh As

Fresh As

Not many can give a freeze-dried crunch quite like Fresh As. They dry the raspberries and plums and we mix them in, giving our cereal a fresh zing to brighten up your morning.
Find more about Fresh As

More about Hemp Farm

Hemp Farm

A handful of seeds and a very big dream was all it took for Hemp Farm to be born. Their mission? To create a pristine environment for the health and wellbeing of all life. We like that, which is why we created the world’s first ever probiotic porridge using their creamy hemp seeds.
Find more about Hemp Farm

Share your BOOM

BOOM your buds with Blue Frog Breakfast #boomyourbuds

Beep beep. Packaging annoucement! 📢
Moving forward, ALL our cereal bags are made of 26% recycled plastic. We're continually looking for ways we can improve and this is us working towards that. We are closely working with our packaging company to ensure we are right on the heels of any developments and how we can incorporate this into our packaging. We're excited about our progress and you'll see the logo rolling out onto new bags soon! ✨

#bluefrogbreakfast #worthwakingupfor
@tcantcook has got some great topping ideas - including our Raspberry, Vanilla & Chia granola! 🙌

#bluefrogbreakfast #worthwakingupfor
We put our Raspberry, Coconut & Toasted Almond on a podium because we think it's a podium kind of cereal. 🏆 low sugar, gluten free, high in nuts & seeds. It's kind of everything you need. 🥄

#bluefrogbreakfast #worthwakingupfor
Not only does our Coco Munch have 60% LESS sugar than the market-leading coco pops while having the same (or better) great chocolatey taste, its bag is 100% soft plastic recyclable AND made from 26% recycled plastic. PLUS it's ridiculously cute 🐸 what do your kids think?! 

#bluefrogbreakfast #worthwakingupfor
@vegetarianculinarian has the perfect answer to these colder winter mornings ❄️ - a steaming bowl of porridge topped with our Macadamia, Almond & Mānuka Honey cereal 🥣

#bluefrogbreakfast #worthwakingupfor #recipe
That's some juicy looking cereal. Our Black Doris Plum cereal is full of sumptuous freeze-dried plums high in vitamins, mixed in with added collagen for full body benefits. Now that's Worth Waking Up For! ✨

#bluefrogbreakfast #worthwakingupfor
HEY YOU. You look like you're needing some breakfast inspo for the week ahead. Well it's a never ending summer with @vegetarianculinarian's sunshine bowl ☀️ perfect topped with our Keto Almond, Peanut & Raspberrry - lush. ✨

#bluefrogbreakfast #worthwakingupfor
We put our Raspberry, Coconut & Toasted Almond on a podium because we think it's a podium kind of cereal. 🏆 low sugar, gluten free, high in nuts & seeds. It's kind of everything you need. 🥄

#bluefrogbreakfast #worthwakingupfor
Try @fluentinveg's chia seed pudding topped with our Triple Nut & Cinnamon Crunch granola - you'll be excited to get out of bed for it! Recipe below ✨ 

To make the chia pudding:
1/4 cup chia seeds 
1 cup almond milk 
2 Tbsp maple syrup 
1 tsp vanilla extract 

Combine and pop in the fridge to set (1-2 hours) 

Layer the chia pudding into a cup with your favourite fruit, yoghurt and our Triple Nut granola and serve! ✨

#bluefrogbreakfast #worthwakingupfor #recipe
We've won Silver! ✨ Our latest Keto Almond, Peanut & Raspberry has a podium finish. 🏆 true proof that good for you really CAN be tasty. If you haven't tried it already, hop to it!
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