Natural ingredients and bold flavours.

Founded on the simple premise that if something is good for you it should taste good, and if it tastes good it should be good for you. Blue Frog Breakfast is a blend of carefully sourced, all natural ingredients, put together in ways that will knock your socks off.

Boldly
following our hearts
and breaking the rules.

We source ground-breaking ingredients from across the globe to create a taste explosion that’s packed with goodness. The latest science, the best ingredients – we’re on it. Because the truth is, we just like to bring joy and a little bit of magic into our food and the lives of people around the world.

Taste
the Blue Frog
Boom

A product for conscious consumers, Blue Frog products use natural and organic ingredients that are sustainably sourced and grown, are low sugar, high protein, and offer grain free and gluten free options. We source what we can here in New Zealand and Australia and take great pride in finding the best flavours, naturally created – so if we can’t source it locally, we scour the world to find the right blend of flavour and healthy goodness!

All natural ingredients

We’re founded on the simple premise that what’s good for you should taste good too. Blue Frog is a blend of carefully sourced, all natural ingredients put together in ways that will have you leaping out of bed. Which is why we use only the best ingredients from the finest sources – they’re worth waking up for. 

More about Heilala Vanilla

Heilala Vanilla

We understand that to make the best tasting cereal, you need to start with the best ingredients. That’s why we use only the world’s best vanilla - Heilala Vanilla. Hand pollinated, sustainably harvested and traditionally cured and dried, Heilala Vanilla is authentic and bursting with flavour. It’s a no brainer, flavour creator!  
Find more about Heilala Vanilla

More about Harraways

Harraways

If your main ingredient is oats, you better make sure they’re the finest of them all. Which is why each week we have a Harraways delivery to our factory. And with their commitment to a sustainable business approach now and for the future, we are proud to have them in our cereal.
Find more about Harraways

More about Fresh As

Fresh As

Not many can give a freeze-dried crunch quite like Fresh As. They dry the raspberries and plums and we mix them in, giving our cereal a fresh zing to brighten up your morning.
Find more about Fresh As

More about Hemp Farm

Hemp Farm

A handful of seeds and a very big dream was all it took for Hemp Farm to be born. Their mission? To create a pristine environment for the health and wellbeing of all life. We like that, which is why we created the world’s first ever probiotic porridge using their creamy hemp seeds.
Find more about Hemp Farm

Share your BOOM

BOOM your buds with Blue Frog Breakfast #boomyourbuds

Enter THE 5K GIVEAWAY! Our biggest EVER sustainable giveaway. 

Thanks to the teams at Trek Bikes, Les Mils, Honeybee Wrap, made by Fressko, Blue Frog Breakfast, Good Change & Bennetto Chocolate - we’re SO excited to launch our Ultimate $5K Green Giveaway!

$5K worth of INCREDIBLE prizes for ONE lucky winner. For all the details and to enter, head to the link in our bio.

Make this your year to shine, sustainability.

@trekbikesaunz @bluefitnessequipment @bluefitnessau @honeybeewraps_beeswaxwraps @madebyfressko_official @bluefrogbreakfast @goodchangestore @aotearoad @bennettonaturalfoods 

T&Cs:
Competition ends at 11:59pm AEST on Sunday 12th February. The winner will be notified by email. This giveaway is not sponsored, affiliated or endorsed by Facebook or Instagram. Offer is open to New Zealand/Australian residents only. Please be cautious of fake accounts replicating this giveaway. If you notice any suspicious behaviour related to this competition, please report immediately.
Putting the ‘good’ into good morning with macadamia, almond, and mānuka honey. Try Blue Frog for breakfast - it’s worth waking up for. 🍯🐝
The Keto to your heart! Double roasted peanuts smashed with NZ-grown freeze-dried raspberries to bring you a wickedly tasty delight. Oh, and did we mention it’s 100% keto? 🤩
Sure, toast can be crunchy. But it’s not crunchilicious like our raspberry, vanilla, and chia granola. And it really doesn’t go as well with milk. Grab some granola: it’s crunch time.
This is quite possibly the world’s best tasting cereal… Think blueberry crumble for breakfast. Now THAT’S worth waking up for!
Have you tried these nuts? 👀
Keto-friendly, packed full of goodness, and made right here in New Zealand. It’s a yes from us.
Say see ya to sub-par breakfasts. No matter how old you are.
Experience breakfast deliciousness, minus the nasties. 😋
Go nuts for granola. Packed with delicious Mānuka honey, almond, and coconut, this one’s light on sugar and big on flavour. Now that’s worth waking up for.
PLUMDIDDLYUMCIOUS 💜
Bringing you a vibrant taste collision of delicious Hawke’s Bay Black Doris Plum, exotic Dragon Fruit and glowing Marine Collagen. A little bit of magic happens when you add your favourite milk or yoghurt – so go on, give it a go!
Happy New Year Blue Froggers! Here's to an exciting year ahead. We'll be here producing the same great cereal with some big things to come. Cheers to that, and cheers to you! 🥄🥄
Go nuts for granola. Packed with delicious Mānuka honey, almond, and coconut, this one’s light on sugar and big on flavour. Now that’s worth waking up for.

#bluefrogbreakfast #worthwakingupfor
Have you tried these nuts? 👀
Keto-friendly, packed full of goodness, and made right here in New Zealand. It’s a yes from us.

#bluefrogbreakfast #worthwakingupfor
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